Tom Brady made headlines once again as he showcased a breathtaking timepiece worth up to $1 million while serving as a commentator for Fox during the NFL playoffs. The former quarterback was on air for the exciting matchup between the Seattle Seahawks and the San Francisco 49ers on Saturday.
The 48-year-old Brady ensured he looked impeccable for the occasion, donning a sharp outfit that matched his exquisite choice of wristwear. He revealed a Rolex Cosmograph Daytona Rainbow, a highly sought-after model that exemplifies luxury and craftsmanship, making it a standout in his extensive collection.
This particular watch features a striking rainbow-colored sapphire bezel, adorned with 36 baguette-cut sapphires in a variety of vivid hues, transitioning from red to pink and purple. Brady”s model is especially eye-catching due to its full pave diamond dial, complemented by corresponding rainbow sapphire baguette accents at the indices. The lugs and crown guards are also encrusted with diamonds, adding to its allure.
On the secondary market, such a dazzling timepiece can command prices as high as $1 million. Similar Rainbow Daytonas with simpler dials generally range from $400,000 to $650,000, depending on their specifics. However, pieces like Brady”s, which feature intricate details like the pave diamond dial, can exceed $700,000.
Brady is no stranger to flaunting his impressive collection of watches. In December, he drew attention at the 2026 FIFA World Cup draw, wearing a rare Patek Philippe Nautilus Ref. 5980/1400R, valued at around $700,000. Dressed in a sleek black suit and tie, he showcased this luxurious piece while revealing the draw results, capturing the sparkle of its diamonds under the studio lights.
For last season”s Super Bowl broadcast, he opted for a special Yellow Sapphire Caviar Tourbillon, valued at $740,000, featuring 49 carats and 338 brilliant-cut diamonds. In October 2024, Brady auctioned a significant portion of his personal watch collection, with 41 items fetching over $9 million.
With his eye for luxury and style, Tom Brady continues to captivate fans both on and off the field, solidifying his status as a true icon of the sport.
