As the Super Bowl approaches on February 8, 2026, Instacart and Budweiser are already generating buzz with teasers for their upcoming advertisements. Both brands have opted to unveil sneak peeks of their campaigns, capturing the attention of fans ahead of the big game at Levi”s Stadium in Santa Clara, California.
On Wednesday, Instacart announced that its Super Bowl ad campaign will feature renowned actors Ben Stiller and rising star Benson Boone. The commercial, titled “Bananas,” is directed by the acclaimed filmmaker Spike Jonze, who is known for his creative storytelling and visual style.
The 30-second spot showcases Stiller and Boone as retro European disco-pop musicians. It emphasizes Instacart”s new Preference Picker feature, which allows users to select their ideal products. Stiller expressed excitement about the collaboration, stating, “Working with him was a dream.” He praised Boone”s talent, saying, “Benson is insanely talented, both as a dancer, singer, athlete, and now actor. The whole thing was so much fun.”
The ad kicks off with the duo performing a catchy duet about their process of choosing the perfect bananas through Instacart. The performance escalates into a lively musical showdown, highlighted by Boone”s signature mid-performance flip. To enhance the retro vibe, the commercial was filmed using vintage tube cameras, creating a unique aesthetic.
The Instacart ad is set to air during the first quarter of the Super Bowl broadcast in the United States, promising a blend of humor and nostalgia that fans can look forward to. Meanwhile, Budweiser is also preparing its Super Bowl commercial, featuring iconic imagery with a Clydesdale and a bald eagle.
With the Super Bowl drawing near, these early glimpses into the advertising landscape hint at an entertaining battle for viewers” attention between some of the biggest names in the industry.
