Alexander and Christoffer Reedtz have been at the helm of Notts County for over six years, a tenure marked by ambition and challenges. Their ownership began in July 2019, shortly after the club faced its first relegation from the EFL earlier that same year. The hope was to make a swift return to League Two, with aspirations to elevate the oldest professional football club back into the upper echelons of the Football League.
Despite finishing in at least a playoff position in five of their six seasons, the road has been rocky, with only one promotion to show for their efforts. That promotion occurred during their fourth season in the National League, leading to an exhilarating campaign in League Two under manager Luke Williams, where the team netted an impressive 177 goals over 46 matches. Currently, Notts County appears more stable and is once again vying for promotion, targeting a return to League One for the first time since the 2014/15 season.
The Reedtz brothers have built their fortune through their company, Football Radar, which specializes in data analytics for football. Before acquiring Notts County, they had spent a decade developing the business, which is renowned for its unique insights and betting advice. Based in London, with additional offices in Liverpool and Plovdiv, Bulgaria, their analytical approach, combining subjective insights and analyst data, has positioned them as leaders in the industry. Their net worth is estimated at £10.6 million, placing them among the top financial players in the National League and now in League Two since their promotion.
Upon taking over the club, the Reedtz brothers expressed their long-standing ambition to own a football club and are dedicated to guiding Notts County to greater heights. Following a disappointing playoff exit last season, where manager Stuart Maynard was let go and replaced by Martin Paterson—a decision that sparked mixed reactions among fans—the outlook for the current season seems cautiously optimistic. Despite a slow start, Notts County has shown potential to secure a top-three finish if they can maintain consistency.
Achieving another playoff appearance would mark a significant milestone, underscoring their ongoing success under the current ownership. The ultimate goal remains to return the club to League One, where the Reedtz brothers might no longer be the dominant figures in terms of financial resources but can continue to invest in Notts County”s future, pushing for even greater achievements within the football pyramid.
